Privacy Policy
This Privacy Policy describes how your personal information is collected,
used, and shared when you visit or make a purchase from TaylorMade
(the "Site").
Personal information we collect
When you visit the Site, we automatically collect certain information
about your device, including information about your web browser, IP address,
time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the
individual web pages or products that you view, what websites or search
terms referred you to the Site, and information about how you interact with
the Site. We refer to this automatically-collected information as "Device
Information".
We collect Device Information using the following
technologies:
- "Cookies" are data files that are placed on your device
or computer and often include an anonymous unique identifier. For more
information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- "Log files" track actions occurring on the Site, and collect data
including your IP address, browser type, Internet service provider,
referring/exit pages, and date/time stamps.
- "Web beacons", "tags",
and "pixels" are electronic files used to record information about how you
browse the Site.
-
"Google Analytics
" is used to monitor how visitors found the site and track the
various pages visited on the site in order to use this information to
improve future shopping experiences.
Additionally, when you make a
purchase or attempt to make a purchase through the Site, we collect certain
information from you, including your name, billing address, shipping
address, payment information (including credit card numbers), email address,
and phone number. We refer to this information as "Order Information".
When we talk about "Personal Information" in this Privacy Policy,
we are talking both about Device Information and Order Information.
How do we use your personal information?
We use
the Order Information that we collect generally to fulfill any orders placed
through the Site (including processing your payment information, arranging
for shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in
line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
We
use the Device Information that we collect to help us screen for potential
risk and fraud (in particular, your IP address), and more generally to
improve and optimize our Site (for example, by generating analytics about
how our customers browse and interact with the Site, and to assess the
success of our marketing and advertising campaigns).
Device
information may also be used to allow retargeting - allowing us to
provide marketing information for the store to those that have
recently visited.
Sharing your personal Information
We share your
Personal Information with third parties to help us use your Personal
Information, as described above. For example, we use Shopify to power our
online store--you can read more about how Shopify uses your Personal
Information here: https://www.shopify.com/legal/privacy. We also use Google
Analytics to help us understand how our customers use the Site -- you can
read more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of
Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with
applicable laws and regulations, to respond to a subpoena, search warrant or
other lawful request for information we receive, or to otherwise protect our
rights.
Behavioural advertising
As described
above, we use your Personal Information to provide you with targeted
advertisements or marketing communications we believe may be of interest to
you. For more information about how targeted advertising works, you can
visit the Network Advertising Initiative's ("NAI") educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google:
https://www.google.com/settings/ads/anonymous
- Bing:
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Additionally, you can opt-out of some of these services by visiting
the Digital Advertising Alliance's opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not
alter our Site's data collection and use practices when we see a Do Not
Track signal from your browser.
Your rights
If you are a European resident, you have the right to access personal
information we hold about you and to ask that your personal information be
corrected, updated, or deleted. If you would like to exercise this right,
please contact us through the contact information below.
Additionally, if you are a European resident we note that we are processing
your information in order to fulfil contracts we might have with you (for
example if you make an order through the Site), or otherwise to pursue our
legitimate business interests listed above. Additionally, please note that
your information will be transferred outside of Europe, including to Canada
and the United States.
Data retention
When
you place an order through the Site, we will maintain your Order Information
for our records unless and until you ask us to delete this information.
Changes
We may update this privacy policy from
time to time in order to reflect, for example, changes to our practices or
for other operational, legal or regulatory reasons.
Minors
The Site is not intended for individuals under
the age of 16.
Contact us
For more
information about our privacy practices, if you have questions, or if you
would like to make a complaint, please contact us by e‑mail at info@taylormade.com.
